Responsive Web Design Overview

Responsive Web Design Overview

Responsive Web Design Overview

The Internet took off quicker than anyone would have predicted, growing like crazy. Now, for the past few years, mobile growth has exploded onto the scene. The growth of mobile Internet usage is also far out pacing that of general Internet usage growth.

These days it is hard to find someone who doesn’t own a mobile device, or multiple, connected to the Internet. In the UK there are more mobile phones than people, and should trends continue mobile Internet usage will surpass that of desktop Internet usage within the year.

With the growth in mobile Internet usage comes the question of how to build websites suitable for all users. The industry response to this question has become responsive web design, also known as RWD.

Responsive Overview

Responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop. Responsive web design is focused around providing an intuitive and gratifying experience for everyone. Desktop computer and cell phone users alike all benefit from responsive websites.

The responsive web design term itself was coined, and largely developed, by Ethan Marcotte. A lot of what is covered in this lesson was first talked about by Ethan online and in his book Responsive Web Design, which is worth a read.

Food Sense Responsive Layout

Food Sense has a beautiful website, responsive to all different viewport sizes. No matter how large or small the viewport may be the Food Sense website adjust, creating a natural user experience.

Responsive vs. Adaptive vs. Mobile

For some the term responsive may not be new, and others might be even more acquainted with the terms adaptive or mobile. Which may leave you wondering what exactly is the difference between all of them.

Responsive and adaptive web design are closely related, and often transposed as one in the same. Responsive generally means to react quickly and positively to any change, while adaptive means to be easily modified for a new purpose or situation, such as change. With responsive design websites continually and fluidly change based on different factors, such as viewport width, while adaptive websites are built to a groups of preset factors. A combination of the two is ideal, providing the perfect formula for functional websites. Which term is used specifically doesn’t make a huge difference.

Mobile, on the other hand, generally means to build a separate website commonly on a new domain solely for mobile users. While this does occasionally have it’s place, it normally isn’t a great idea. Mobile websites can be extremely light but they do come with the dependencies of a new code base and browser sniffing, all of which can become an obstacle for both developers and users.

Currently the most popular technique lies within responsive web design, favoring design that dynamically adapts to different browser and device viewports, changing layout and content along the way. This solution has the benefits of being all three, responsive, adaptive, and mobile.

Flexible Layouts

Responsive web design is broken down into three main components, including flexible layouts, media queries, and flexible media. The first part, flexible layouts, is the practice of building the layout of a website with a flexible grid, capable of dynamically resizing to any width. Flexible grids are built using relative length units, most commonly percentages or em units. These relative lengths are then used to declare common grid property values such as width, margin, or padding.

Relative Viewport Lengths


CSS3 introduced some new relative length units, specifically related to the viewport size of the browser or device. These new units include vw, vh, vmin, and vmax. Overall support for these new units isn’t great, but it is growing. In time they look to play a large roll in building responsive websites.


    Viewports width


    Viewports height


    Minimum of the viewport’s height and width


    Maximum of the viewport’s height and width

Flexible layouts do not advocate the use of fixed measurement units, such as pixels or inches. Reason being, the viewport height and width continually change from device to device. Website layouts need to adapt to this change and fixed values have too many constraints. Fortunately, Ethan pointed out an easy formula to help identify the proportions of a flexible layout using relative values.

The formula is based around taking the target width of an element and dividing it by the width of it’s parent element. The result is the relative width of the target element.

Posted 2016-03-03 03:52:08