Digital marketing is definitely an umbrella term for the actual targeted, measurable, and interactive marketing of services or products using digital technologies to achieve and convert leads in to customers and retain all of them. The key objective would be to promote brands, build choice and increase sales via various digital marketing methods. It is embodied by a comprehensive selection of service, item and brand marketing strategies, which mainly use the web as a core marketing medium, in addition in order to mobile and traditional TELEVISION and radio..
Digital marketing activities are seo (SEO), search engine advertising (SEM), content marketing, influencer advertising, content automation, campaign advertising, and e-commerce marketing, social internet marketing, social media optimization, e-mail immediate marketing, display advertising, e-books, optical hard disks and games, and every other form of digital press. It also extends to non-Internet channels that offer digital media, such as cell phones (SMS and MMS), callback as well as on-hold mobile ring shades. The fundamental concept in digital marketing is dependant on the inbound marketing strategy or generally it's known as customer centric approach.
Based on the Digital Marketing Institute, Digital Marketing is using digital channels to promote or market services and products to consumers and companies.