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You'll Sell More!
QUESTION: Why do some cereal companies use a glue mixture instead of milk when showing a bowl of cereal in a commercial?
ANSWER: Because glue photographs much better than milk to a consumer, and consumers are very visual.
QUESTION: Why is it a waste of time to sell a car online with no pictures?
ANSWER: Again, because consumers are very visual and like to see what they are buying.
Web design customers are no different from other consumers. They're just as visual and love being able to see what they buy. Showing a prospective client what their website will actually look like before they buy it will give you a HUGE advantage over your competition. Yes, they'll need to use their imagination by picturing their logo, colors, and content on the site, but that's great. You want your customers visualizing their brand on your product.