Ppc (PPC), also called price per click, is an web advertising model used to immediate traffic to websites, by which an advertiser pays a publisher (typically an internet site owner or a network of websites) once the ad is clicked.
Pay-per-click is often associated with search motors. With search engines, advertisers typically bid on keywords and key phrases relevant to their target audience. In contrast, content sites commonly charge a set price per click instead of use a bidding program. PPC "display" advertisements, also called "banner" ads, are shown on internet sites with related content which have agreed to show ads and therefore are typically not pay-per-click marketing.
However, websites can provide PPC ads. Websites that utilize PAY PER CLICK ads will display an advertisement whenever a keyword query matches a good advertiser's keyword list, or whenever a content site displays appropriate content. Such advertisements tend to be called sponsored links or even sponsored ads, and appear next to, above, or beneath organic results on search results pages, or anywhere a web developer chooses on the content site.
The PPC advertising model is available to abuse through click fraud although Google yet others have implemented automated systems to protect against abusive clicks through competitors or corrupt web-developers.